We question, challenge and criticise ourselves so that our clients' needs are given optimum attention.

Sue Wolstenholme

Sue is among the first 30 in the world to be awarded CIPR Chartered Practitioner status. She has been working at a senior level, in public relations for over twenty years.

Her work includes being strategic communication adviser to the Objective One Partnership (a European funding body) working on educational projects with the CIPR to raise professional standards for senior PR practitioners in China, Syria, Khazakstan, Qatar, Kenya, Switzerland and Croatia and being retained to manage issues, consult with local communities and raise waste awareness for SITA UK. Other clients include Al Jazeera and the Association of Colleges. She has also established Ashley Events and the Cornish Crisp Company. She has devised a special short programme for chief executives (Leadership for Reputation) which she has delivered to over eighty satisfied participants, many of the most senior of whom have requested a follow on programme, which is currently being developed.

Sue is often called upon to lead workshops and seminars on the subject, she has a number of publications in her name, was made a fellow of the Chartered Institute of Public Relations in 1998 for services towards developing the profession and was elected to serve on the CIPR Council in 2006 and appointed to the Board in 2009. She has recently been appointed to lead the assessment of the professional standards of those applying to become Chartered PR Practitioners.

Sue has worked as a public relations consultant for Amnesty International (relaunching the Secret Policeman's Ball and running a campaign to highlight injustice) Survival International (national membership campaign) the Rural Development Commission, the Mayor of Athens (promoting environmental issues) The Campaign Against Poverty, the Child Accident Prevention Trust and BT (reviewing their sponsorship strategy). She worked as the director of communication for the Royal Cornwall Hospitals NHS Trust for nine years and was retained by the South West Peninsula Health Authority, to devise and lead their communication strategy for eighteen months, until they were subsumed by reorganisation. She has been appointed to be an Associate of the Royal Mail nationally to advise on corporate social responsibility issues and she has led a number of projects for Cornwall Council.

Since 1994, Sue has chaired the European Public Relations Research and Education Association's (EUPRERA) juries to find the best academic thesis on the subject in Europe. She has been elected to be president for 2008 and 2009, for EUPRERA, which now has members from 35 countries, including New Zealand, Australia, UAE, Croatia, Canada and South Africa.

In 2005 Sue worked with the public relations institute of Iran to define the role of public opinion in a democracy. The outcome of the work became the Tehran Declaration.

She has an MSc in Public Relations and has supervised PhDs on the subject for the University of Exeter.

For six years she led a BA in public relations, awarded by the University of Exeter and directed an MA in European PR across six countries, including partners at the Sorbonne in Paris and the Berlin Free University. For the then Institute of Public Relations she devised and established post graduate certificate and diploma courses to help with the development of the PR professional. she is currently serving as Chair of the CIPR's Professional Development Committee.